Identity-Based Brand Management
Author:
Publisher
Springer Fachmedien Wiesbaden
Link
http://link.springer.com/content/pdf/10.1007/978-3-658-13561-4.pdf
Cited by 13 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The Effect of Brand Identity Extension through Inter-Industry Collaboration : The Case of a Fashion Brand and a Long-Lived Domestic Brand;International Journal of Costume and Fashion;2023-06-30
2. Middle-age brand identity crisis;Internext;2023-03-09
3. Managerial marketing and behavioral marketing: when myths about marketing management and consumer behavior lead to a misconception of the discipline;Journal of Business Economics;2023-02-28
4. Social Sustainability: Brand Management and SDG 5;Nachhaltiges Markenmanagement;2023
5. Strategic decisions in Cultural Tourism Marketing;Basic Guide to Cultural Tourism Marketing;2023
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