1. Aaker, D. A. (1996). Building strong brands. New York: Free Press.
2. Ailawadi, K. L., Lehmann, D. E., & Neslin, S. A. (2003). Revenue premium as an outcome measure of brand equity. Journal of Marketing, 67, 1–17.
3. Amirkhizi, M. (2005). Suche nach der Weltformel. Horizont, 6, 3–4.
4. APM. (2012). Fact-sheet. http://www.markenpiraterie-apm.de/files/factsheet_16052012.pdf . Last visit: July 24, 2012.
5. BAV Consulting. (2012). About us. http://bavconsulting.com/about . Last visit: July 24, 2012.