1. Ahearne, M., Bhattacharya, C. B., & Gruen, T. (2005). Antecedents and consequences of customer-company identification: Expanding the role of relationship marketing. Journal of Applied Psychology, 90(3), 574–585.
2. Allport, A. (1985). The historical background of social psychology. In G. Lindzey & E. Aronson (Hrsg.), Handbook of social psychology (3. Aufl., Bd. 1, S. 1–46). New York: Random House.
3. Berger, P. L., & Luckmann, T. (2001). Die gesellschaftliche Konstruktion der Wirklichkeit (18. Aufl.). Frankfurt a. M.: Fischer.
4. Bhattacharya, C. B., & Sen, S. (2003). Consumer-company-identification: A framework for understanding consumers’ relationships with companies. Journal of Marketing, 67(2), 76–88.
5. Brehm, J. W. (1966). A theory of psychological reactance. New York: Academic.