How Do We React to Hidden Price Increases? Shrinkflation
Author:
Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-44799-1_30
Reference5 articles.
1. Bijmolt, T. H., Van Heerde, H. J., & Pieters, R. G. (2005). New empirical generalizations on the determinants of price elasticity. Journal of Marketing Research, 42(2), 141–156.
2. Çakır, M., & Balagtas, J. V. (2014). Consumer response to package downsizing: Evidence from the Chicago ice cream market. Journal of Retailing, 90(1), 1–12.
3. Tellis, G. J. (1988). The price elasticity of selective demand: A meta-analysis of econometric models of sales. Journal of Marketing Research, 25(4), 331–341.
4. Yao, J., Oppewal, H., & Wang, D. (2020). Cheaper and smaller or more expensive and larger: How consumers respond to unit price increase tactics that simultaneously change product price and package size. Journal of the Academy of Marketing Science, 48(6), 1075–1094.
5. Yonezawa, K., & Richards, T. J. (2016). Competitive package size decisions. Journal of Retailing, 92(4), 445–469.
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