Publisher
Springer Fachmedien Wiesbaden
Reference148 articles.
1. Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of consumer expertise. Journal of Consumer Research, 14(March), 411–454.
2. Alba, J. W., & Marmorstein, H. (1987). The effects of frequency knowledge on consumer decision-making. Journal of Consumer Research, 14(June), 14–26.
3. Albach, H. (1997). Gutenberg und die Zukunft der Betriebswirtschaftslehre (No. FS IV 97-16). WZB Discussion Paper.
4. Arnould, E. J., & Thompson, C. J. (2005). Consumer culture theory (CCT): Twenty years of research. Journal of Consumer Research., 31(4), 868–882.
5. Backhaus, K., & Paulsen, T. (2020). Vom Homo Oeconomicus zum Homo Digitalis. In M. Bruhn, C. Burmann & M. Kirchgeorg (Hrsg.), Marketing Weiterdenken (S. 323–339). Springer.
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献