In-store Marketing

Author:

Zentes Joachim,Morschett Dirk,Schramm-Klein Hanna

Publisher

Springer Fachmedien Wiesbaden

Reference36 articles.

1. Ashley, C., Ligas, M., & Chaudhuri, A. (2010). Can Hedonic Store Environments Help Retailers Overcome Low Store Accessibility? Journal of Marketing Theory and Practice, 18(3), 249–262.

2. Berman, B., & Evans, J. R. (2013). Retail management – A strategic approach (12th edn.). Boston et al.: Pearson.

3. Bloomberg (2015). Macy’s Inc. http://www.bloomberg.com/research/stocks/snapshot/snapshot.asp?ticker=M . Accessed June 17, 2015.

4. Businesswire (2014). Macy’s, Inc. outlines new developments in Omnichannel strategy and technology. http://www.businesswire.com/news/home/20140915005587/en/Macy ’s-Outlines-Developments-Omnichannel-Strategy-Technology#.VY3Jp84_GpG. Accessed June 23, 2015.

5. Cordt, C. (2008). Shoppertainment: About the shift from goods to experience. Saarbrücken: VDM Verlag Dr. Müller.

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