The Internationalisation of Retailing

Author:

Zentes Joachim,Morschett Dirk,Schramm-Klein Hanna

Publisher

Springer Fachmedien Wiesbaden

Reference44 articles.

1. Alexander, N., & Doherty, A. M. (2009). International retailing. Oxford, et al.: Oxford University Press.

2. Alexander, N., Quinn, B., & Cairns, P. (2005). International retail diversity activity. International Journal of Retail & Distribution Management, 33(1), 5–22.

3. A. T. Kearney (2014). The 2014 Global Retail Development Index. http://www.atkearney.com/documents/10192/4600212/Full+Steam+Ahead+for+Global+Retailers-+2014+Global+Retail+Development+In....pdf/6f55a59b-e855-4236-96cb-464c2ca01e91 . Accessed February 17, 2015.

4. Ayal, I., & Zif, J. (1979). Market expansion strategies in multinational marketing. Journal of Marketing, 43(2), 84–94.

5. Bartlett, C. A., & Ghoshal, S. (1989). Managing across borders: The transnational solution. Boston: Harvard Business School Press.

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