Publisher
Springer Fachmedien Wiesbaden
Reference21 articles.
1. Bell, D., Keeney, R., & Little, J. (1975). A market share theorem. Journal of Marketing Research, 12(2), 135–141.
2. Burger, A. (1997). Das Dorfman-Steiner-Theorem. Wirtschaftswissenschaftliches Studium (WiSt), 26(11), 581–583.
3. Cooper, L. (1993). Market-share models. In J. Eliashberg & G. Lilien (Hrsg.), Handbook in Operations Research and Management Science, 5 (S. 259–314). Amsterdam.
4. Cooper, L., & Nakanishi, M. (1988). Market-share analysis: Evaluating competitive marketing effectiveness. Boston.
5. Danaher, P. J., Bonfrer, A., & Dhar, S. (2008). The effect of competitive advertising interference on sales for packaged goods. Journal of Marketing Research, 45(2), 211–225.