Abstract
AbstractPolitical communication is a very wide-ranging, complex, and fluid subfield. Within this field, this chapter focuses on the self-presentational side of politics, more specifically the self-presentation of political actors. The chapter discusses the use of content analysis in research on how political actors communicate on various channels and platforms, and elaborates a selection of analytical constructs that are commonly analyzed with regard to the content, style, and the rhetoric of political actors’ self-presentation.
Funder
Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung
Publisher
Springer Fachmedien Wiesbaden
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