Author:
Castro Laia,Gessler Theresa,Majó-Vázquez Sílvia
Abstract
AbstractThis chapter puts forth a synthesis of mixed method research designs combining content analysis with other methods of data collection. While mixed approaches based on content analysis and another method are not new, their importance in communication studies is growing as new data sources become available and new methodologies are developed. The chapter offers an overview of how such mixed method approaches can optimize the use of content analysis in order to analyze communication effects on public opinion, and to validate findings obtained through other means and sources.
Funder
Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung
Publisher
Springer Fachmedien Wiesbaden
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