Publisher
Springer Fachmedien Wiesbaden
Reference33 articles.
1. Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). Sponsorship disclosure: Effects of duration on persuasion knowledge and brand responses. Journal of Communication, 62(6), 1047–1064. https://doi.org/10.1111/j.1460-2466.2012.01677.x
2. Boerman, S. C., van Reijmersdal, E. A., Rozendaal, E., & Dima, A. L. (2018). Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC). International Journal of Advertising, 37(5), 671–697. https://doi.org/10.1080/02650487.2018.1470485
3. Buijzen, M., Rozendaal, E., & de Droog, S. M. (2014). Food marketing and child health. In C. von Feilitzen (Hrsg.), The International Clearinghouse on Children, Youth and Media Yearbook: Vol. 2014. Young people, media and health: Risks and rights (S. 121–128). Göteborg: Nordicom.
4. Buijzen, M., van Reijmersdal, E. A., & Owen, L. H. (2010). Introducing the PCMC Model: An Investigative Framework for Young People’s Processing of Commercialized Media Content. Communication Theory, 20(4), 427–450. https://doi.org/10.1111/j.1468-2885.2010.01370.x
5. Brucks, M., Armstrong, G. M., & Goldberg, M. E. (1988). Children’s Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach. Journal of Consumer Research, 14(4), 471. https://doi.org/10.1086/209129