1. McKinsey global report. August. 2013.
http://www.mckinsey.com/insights/business_technology/bullish_on_digital_mckinsey_global_survey_results
. Zugegriffen: 1. Dez. 2001.
2. Capgemini Consulting. 2013. Embracing Digital Technology.
http://www.capgemini-consulting.com/resource-file-access/resource/pdf/embracing_digital_technology_a_new_strategic_imperative.pdf
. Zugegriffen: 1. Dez. 2014.
3. Adobe March. 2014. Digital Roadblock – Marketers struggle to reinvent themselves, S. 3, 9.
http://www.adobe.com/content/dam/Adobe/en/solutions/digital-marketing/pdfs/adobe-digital-roadblock-survey.pdf
. Zugegriffen: 1. Dez. 2014.
4. Comscore. June 2014. Online video content properties ranked by unique visitors – home and work locations Release.
http://www.comscore.com/Insights/Market-Rankings/comScore-Releases-June-2014-US-Online-Video-Rankings
. Zugegriffen: 13. Feb. 2015.
5. Werther S., Jacobs C. 2014. Organisationsentwicklung – Freude am Change, S. 143 ff. Berlin: Springer.