Veranstaltungen aus der Perspektive der Service-Dominant Logic – Entwicklung eines Bezugsrahmens für zukünftige Forschungen
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Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-43180-8_4
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5. Akaka, M. A., Vargo, S. L., & Lusch, R. F. (2013). The complexity of context: A service ecosystems approach for international marketing. Journal of International Marketing, 21(4), 1–20.
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