Glaub- und Vertrauenswürdigkeit von Content Marketing
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Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-40810-7_4
Reference47 articles.
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3. Balaji, M. S., Jiang, Y., & Jha, S. (2021). Nanoinfluencer marketing: How message features affect credibility and behavioral intentions. Journal of Business Research, 136, 293–304. https://doi.org/10.1016/j.jbusres.2021.07.049.
4. Bilandzic, H. (2005). Lautes Denken. In L. Mikos & C. Wegener (Hrsg.), Qualitative Medienforschung: Ein Handbuch (S. 362–370). UVK.
5. Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses. Journal of Communication, 62(6), 1047–1064. https://doi.org/10.1111/j.1460-2466.2012.01677.x.
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