The Interaction of Different Sensory Stimuli
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Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-41242-5_5
Reference25 articles.
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2. Biswas, D., & Szocs, C. (2019). The smell of healthy choices: Cross-modal sensory compensation effects of ambient scent on food purchases. Journal of Marketing Research, 56(1), 123–141. https://doi.org/10.1177/0022243718820585
3. Crisinel, A.-S., & Spence, C. (2012). A fruity note: Crossmodal associations between odors and musical notes. Chemical Senses, 37(2), 151–158. https://doi.org/10.1093/chemse/bjr085
4. Demattè, M. L., Sanabria, D., & Spence, C. (2009). Olfactory discrimination: When vision matters? Chemical Senses, 34(2), 103–109. https://doi.org/10.1093/chemse/bjn055
5. Fürst, A., Pečornik, N., & Binder, C. (2020). All or nothing in sensory marketing: Must all or only some sensory attributes be congruent with a product’s primary function? Journal of Retailing, 97(3), 439–458. https://doi.org/10.1016/j.jretai.2020.09.006
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