Author:
Totz Carsten,Werg Florian-Ulrich
Publisher
Springer Fachmedien Wiesbaden
Reference44 articles.
1. Aaker, D. A., & Joachimsthaler, E. (2000). Brand leadership: Building assets in an information economy. New York: Free Press.
2. Aaker, J. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356.
3. Abels, H. (2001). Interaktion, Identität, Präsentation (2. Aufl.). Wiesbaden: Gabler.
4. Adner, R. (2016). Ecosystem as structure: An actionable construct for strategy. Journal of Management, 43(1).
https://doi.org/10.1177/0149206316678451
.
5. Arthur, L. (19.03. 2013). Five ways digital disruption will impact the customer experience.
Forbes.com
.
http://www.forbes.com/sites/lisaarthur/2013/03/19/five-ways-digital-disruption-will-impact-the-customer-experience
. Zugegriffen am 13.05.2013.
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献