1. Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347.
2. Aaker, J., & Maheswaran, D. (1997). The impact of cultural orientation on persuasion. Journal of Consumer Research, 24, 315.
3. Aaker, J., & Schmitt, B. (1997). The influence of culture on the self-expressive use of brands, Arbeitspapier Nr. 274, UCLA Anderson Graduate School of Management.
4. Batra, R., Lehmann, D. R., & Singh, D. (1993). The brand personality component of brand goodwill: Some antecedents and consequences. In D. A. Aaker & A. Biel (Hrsg.), Brand equity and advertising. Hillsdale: Lawrence Erlbaum Associates.
5. Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, 2, 139–168.