Replicating the CSR-Advertising-Effectiveness Model: Do Consumers’ Attitudes Towards Corporate Socially Responsible Behavior in the Pharmaceutical Industry Change Over Time?-Reference-Cited by-同舟云学术

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Replicating the CSR-Advertising-Effectiveness Model: Do Consumers’ Attitudes Towards Corporate Socially Responsible Behavior in the Pharmaceutical Industry Change Over Time?

Published:2021 Issue: Volume: Page:305-320
ISSN:2626-0328
Container-title:Advances in Advertising Research (Vol. XI)
language:
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Author:

Koinig Isabell,Diehl Sandra,Mueller Barbara

Publisher

Springer Fachmedien Wiesbaden

Link

https://link.springer.com/content/pdf/10.1007/978-3-658-32201-4_21

Reference46 articles.

1. Cone Communications. (2013). Global CSR Study. Available from: https://www.energystar.gov/sites/default/files/asset/document/2013_cone_communicationsecho_global_csr_study.pdf. Accessed: 2. Dec. 2016.

2. Cone Communications. (2015). Global CSR Study. Available from: https://www.conecomm.com/2015-cone-communications-ebiquity-global-csr-study-pdf/. Accessed: 29. Nov. 2016.

3. Cone Communications. (2017). 2017 Cone Communications CSR Study. Available from: https://www.conecomm.com/2017-cone-communications-csr-study-pdf. Accessed: 20. Mar. 2019.

4. Cook, L., Lavin, H., & Zilic, I. (2018). An exploratory analysis of corporate social responsibility reporting in US pharmaceutical companies. Journal of Communication Management, 22(2), 197–211.

5. Deloitte. (2018). 2018 Deloitte millennial survey. Available from: https://www2.deloitte.com/de/de/pages/innovation/contents/Millennial-Survey-2018.html. Accessed: 20. Mar. 2019.

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