Author:
Ersöz Semra,Schröder Hendrik
Publisher
Springer Fachmedien Wiesbaden
Reference52 articles.
1. Abzakh, A.A./Ling, K.C./Alkilani, K. (2013): The Impact of Perceived Risks on the Con-sumer Resistance Towards Generic Drugs in the Malaysia Pharmaceutical Industry, in: International Journal of Business and Management, Vol. 8, No. 3, pp. 42-50.
2. Ashford, R./Cuthbert, P./Shani, N. (2000): Perceived Risk and Consumer Decision Mak-ing Related to Health Services – A Comparative Study, in: International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 5, No. 1, pp. 58-72.
3. Bagozzi, R.P. (1979): The Role of Measurement in Theory Construction and Hypothesis Testing –Toward a Holistic Model, in: Ferell, O.C./Brown, S.W./Lamb, C.W. (Eds.): Conceptual and Theoretical Developments in Marketing, Chicago, pp. 15-33.
4. Bauer, R.A. (1960): Consumer Behaviour as Risk Taking, in: Proceedings of the 43rd National Conference of the American Marketing Assocation, Chicago, pp. 389-398.
5. Becker, J.-M./Klein, K./Wetzels, M. (2012): Hierarchical Latent Variable Models in PLS-SEM – Guidelines for Using Reflective-Formative Type Models, in: Long Range Plan-ning, Vol. 45, No. 5-6, pp. 359-394.