Author:
Bär Sören,Lehnigk Kathleen
Publisher
Springer Fachmedien Wiesbaden
Reference60 articles.
1. AAKER, D. A. (1992): Management des Markenwertes, Frankfurt/Main u. a. 1992.
2. ARTHUR, D. (2006): Authenticity and Consumption in the Australian Hip Hop Culture, in: Qualitative Market Research: An International Journal, Vol. 9, 2006, No. 2, pp. 140–156.
3. BENNETT, A. (2004): Hip-Hop am Main, Rappin' on the Tyne: Hip-Hop Culture as a Local Construct in Two European Cities, in: Forman, M.
4. Neal, M. A. (eds.): That's the Joint! The Hip-Hop Studies Reader, London 2004, pp. 177-200.
5. BOLTZ, D.-M.; LEVEN, W. [HRSG.] (2004): Effizienz in der Markenführung, Hamburg 2004.
Cited by
4 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献