Kundenbindung durch Kundenintegration

Author:

Büttgen Marion

Publisher

Springer Fachmedien Wiesbaden

Reference48 articles.

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2. Auh, S./Bell, S. J./McLeod, C. S./Shih, E. (2007): Co-Production and Customer Loyalty in Financial Services, in: Journal of Retailing, Vol. 83, No. 3, S. 359-370.

3. Bendapudi, N./Leone, R. P. (2003): Psychological Implications of Customer Participation in Co-Production, in: Journal of Marketing, Vol. 67, No. 1, S. 14-28.

4. Bettencourt, L. A. (1997): Customer Voluntary Performance: Customers as Partners in Service Delivery, in: Journal of Retailing, Vol. 73, No. 3, S. 383-406.

5. Bettencourt, L. A./Ostrom, A. L./Brown, S. W./Roundtree, R. I. (2002): Client Co-Production in Knowledge-Intensive Business Services, in: California Management Review, Vol. 44, No. 4, S. 100-128.

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1. Strategisches und operatives Management von Wertpotenzialen;Wertorientierte Banksteuerung I;2019-11-15

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