Publisher
Springer Fachmedien Wiesbaden
Reference41 articles.
1. Burmann, C. (2005). Strategische Flexibilität und der Marktwert von Unternehmen. In B. Kaluza & T. Blecker (Eds.), Erfolgsfaktor Flexibilität - Strategien und Konzepte für wandlungsfähige Unternehmen (pp. 29–54). ESV.
2. Chetty, S., & Campbell-Hunt, C. (2003). Paths to internationalization among small to medium-sized firms. A global versus a regional approach. European Journal of Marketing, 37(5), 796–820.
3. Day, G. S. (1994). The capabilities of market-driven organizations. Journal of Marketing, 58(4), 37–52.
4. Ghemawat, P. (2001). Distance still matters. The hard reality of global expansion. Harvard Business Review, 79(8), 137–147.
5. Graham, E. M. (1978). Transatlantic investment by multinational firms: A rivalistic phenomenon? Journal of Post Keynesian Economics, 1(1), 82–99.