Die Marke in der vernetzten Stadt

Author:

Gutzmer Alexander

Publisher

Springer Fachmedien Wiesbaden

Reference92 articles.

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2. Akaka, M.A., Vargo, S.L., Lusch, R.F.: The complexity of context: a service ecosystems approach for international marketing. J. Mark. Res. 21(4), 1–20 (2013)

3. Arvidsson, A.: Brands: Meaning and Value in Media Culture. Routledge, London (2006)

4. Aluchna, M.: Is corporate social responsibility sustainable? A critical approach. In: Aluchna, M., Idowu, S.O. (Hrsg.) The Dynamics of Corporate Social Responsibility: A Critical Approach to Theory and Practice, S. 9–25. Springer, Heidelberg (2017)

5. Atzori, L., Iera, A., Morabito, G.: From „smart objects“ to „social objects“: The next evolutionary step of the internet of things. IEEE Commun. Mag. 52(1), 97–105 (2014)

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