Gefangen im Einkaufswagen – Zwischen Reue und Rechtfertigung
Author:
Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-43600-1_16
Reference18 articles.
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4. Donnelly, J. H., & Ivancevich, J. M. (1970). Post-purchase reinforcement and back-out behavior. Journal of Marketing Research, 7(3), 399–400. https://doi.org/10.1177/002224377000700321
5. Ehrlich, D., Guttman, I., Schonbach, P., & Mills, J. (1957). Postdecision exposure to relevant information. Journal of Abnormal Psychology, 54(1), 98–102. https://doi.org/10.1037/h0042740
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