An Evaluation of Government and Industry Proposed Restrictions on Television Advertising of Breakfast Cereals to Children

Author:

Berning Joshua P.,Huang Rui,Rabinowitz Adam

Publisher

Springer Science and Business Media LLC

Subject

Economics and Econometrics,Business, Management and Accounting (miscellaneous)

Reference37 articles.

1. Adams, J., Tyrrell, R., Adamson, A. J., & White, M. (2012). Effect of restrictions on television food advertising to children on exposure to advertisements for ‘less healthy’ foods: Repeat cross-sectional study. PlosOne, 7(2), e31578, 1–6.

2. Andreyeva, T., Kelly, I. R., & Harris, J. L. (2011). Exposure to food advertising on television: Associations with children’s fast food and soft drink consumption and obesity. Economics and Human Biology, 9, 221–233.

3. Beales III, J. H., & Kulick, R. (2013). Does advertising on television cause childhood obesity? A longitudinal analysis. Journal of Public Policy & Marketing. Available online at: http://www.journals.marketingpower.com/doi/abs/10.1509/jppm.11.051

4. Better Business Bureau. (2010). The children’s food and beverage advertising initiative in action: A report on compliance and implementation during 2009.

5. Better Business Bureau (2011). Re: Interagency Working Group on Food marketed to children: FTC project No. P094513. General comments and comments on the proposed nutrition principles and marketing definitions.

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