The Franchisee as a Consumer: Determining the Optimal Duration of Pre-Contractual Disclosure

Author:

Atwell Courtenay

Publisher

Springer Science and Business Media LLC

Subject

Economics and Econometrics,Business, Management and Accounting (miscellaneous)

Reference99 articles.

1. Abell, P. M. (2011). The regulation of franchising in the European Union. London: Queen Mary University.

2. Altemeyer, B. (1996). The authoritarian specter. Cambridge: Cambridge University Press.

3. Atwell, C. (2015). Cooling off periods in franchise contracts: from consumer protection mechanisms to paternalistic remedies for behavioural biases, business and politics, ahead of print. Available at: http://www.degruyter.com/printahead/j/bap .

4. Atwell, C., & Buchan, J. (2014). The franchise fulcrum: the legal system’s contributions to research about power and control in business format franchising. Journal of Marketing Channels, 21(3), 180–195.

5. Baker, J., & Cameron, M. (1996). The effects of the service environment on affect and consumer perception of waiting time: an integrative review and research propositions. Journal of the Academy of Marketing Science, 24(4), 338–349.

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