Securing Donor Support on Nonprofit Commercialization: The Effects of Thematic and Episodic Message Framing
Author:
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Public Administration,Sociology and Political Science,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11266-023-00611-w.pdf
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4. Balanoff, E. K. (2013). A special, set-apart place no longer? Deconstructing the discourse of meaning and mission in nonprofit newsletters. Administrative Theory & Praxis, 35(1), 11–27.
5. Barraza, J. A., Alexander, V., Beavin, L. E., Terris, E. T., & Zak, P. J. (2015). The heart of the story: Peripheral physiology during narrative exposure predicts charitable giving. Biological Psychology, 105, 138–143.
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