How to Nail the Multiple Identities of an Organization? A Content Analysis of Projected Identity
Author:
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Public Administration,Sociology and Political Science,Business and International Management
Link
http://link.springer.com/content/pdf/10.1007/s11266-019-00157-w.pdf
Reference51 articles.
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4. Ansell, C., Boin, A., & Farjoun, M. (2015). Dynamic conservatism: How institutions change to remain the same. In S. K. Matthew (Ed.), Institutions and ideals: Philip Selznick’s legacy for organizational studies (pp. 89–119). Bradford: Emerald Group Publishing Limited.
5. Arnett, D. B., German, S. D., & Hunt, S. D. (2003). The identity salience model of relationship marketing success: The case of nonprofit marketing. Journal of Marketing,67(2), 89–105. https://doi.org/10.1509/jmkg.67.2.89.18614 .
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