Author:
Hrabec Dušan,Haugen Kjetil K.,Popela Pavel
Funder
Modern Methods of Applied Mathematics for the Use in Technical Sciences
NETME CENTRE PLUS (LO1202)
Publisher
Springer Science and Business Media LLC
Subject
General Business, Management and Accounting
Reference47 articles.
1. Bagozzi RP (1986) Principles of marketing management. Science Research Associates, New York
2. Bass FM (1969) A new product growth for model consumer durables. Manag Sci 15(5):215–227
3. Batra J, Aaker AA, G MJ (1995) Advertising management, 5th edn. Prentice Hall, New York
4. Bronnenberg BJ (1998) Advertising frequency decisions in a discrete markov process under a budget constraint. J Mark Res 35:399–406
5. Celikbas M, Shanthikumar JR, Swaminathan JM (1999) Coordinating production quantities and demand forecast through penalty schemes. IIE Trans 31:851–864
Cited by
8 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献