A parsimonious multivariate poisson model for market basket analysis
Author:
Publisher
Springer Science and Business Media LLC
Subject
General Business, Management and Accounting
Link
http://link.springer.com/content/pdf/10.1007/s11846-012-0088-7.pdf
Reference52 articles.
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4. Bishop YM, Fienberg SE, Holl PW (1975) Discrete multivariate analysis: theory and practice. MIT Press, Cambridge
5. Boztuğ Y, Reutterer T (2008) A combined approach for segment-specific market basket analysis. Eur J Oper Res 187(1):294–312
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