The strategic effect of corporate reputation on customer citizenship behavior: an empirical verification
Author:
Publisher
Springer Science and Business Media LLC
Subject
General Business, Management and Accounting
Link
https://link.springer.com/content/pdf/10.1007/s11846-023-00618-z.pdf
Reference168 articles.
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2. Abratt R, Kleyn N (2012) Corporate identity, corporate branding and corporate reputations: reconciliation and integration. Eur J Mark 46:1048–1063. https://doi.org/10.1108/03090561211230197
3. Adams JE, Highhouse S, Zickar MJ (2010) Understanding general distrust of corporations. Corp Reput Rev 13:38–51. https://doi.org/10.1057/crr.2010.6
4. Ahearne M, Bhattacharya CB, Gruen T (2005) Antecedents and consequences of customer-company identification: expanding the role of relationship marketing. J Appl Psychol 90:574–585. https://doi.org/10.1037/0021-9010.90.3.574
5. Ali R, Lynch R, Melewar TC, Jin Z (2015) The moderating influences on the relationship of corporate reputation with its antecedents and consequences: a meta-analytic review. J Bus Res 68:1105–1117. https://doi.org/10.1016/j.jbusres.2014.10.013
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