1. Andreoli, V. and S. Worchel (1978), “Effects of Media, Communicator and Message Position on Attitude Change,”Public Opinion Quarterly 42, #1, 59–70.
2. Arora, R. (1979), “Consumer Involvement in Retail Store Strategy,”Proceedings, Southwest Marketing Association, 105–106.
3. Arora, R. and R. Vaughn (1981), “FACISM: A Program to Compute the Similarity Indices for Two Groups of Factor Solutions,”Journal of Marketing Research 18 (November), 485.
4. Bowen, L. and S. Chaffee (1974), “Product Involvement and Pertinent Advertising Appeals,”Journalism Quarterly 51 (Winter), 613–621.
5. Chang, J. J. and J. D. Carroll (1972), “How to Use PREMAP and PREMAP2—Programs Which Relate Preference Data to Multidimensional Scaling Solution,” Bell Telephone Laboratories, Murray Hill, NJ.