Author:
Jackob Nikolaus,Petersen Thomas,Roessing Thomas
Publisher
Springer Science and Business Media LLC
Subject
Genetics,Animal Science and Zoology
Reference48 articles.
1. Andreoli, Virginia/ Worchel, Stephen, 1978: Effects of Media, Communicator, and Message Position on Attitude Change. In: Public Opinion Quarterly 42, 59–70.
2. Aristoteles, 1999: Rhetorik. Übersetzt und herausgegeben von Gernot Krapinger. Stuttgart.
3. Baggaley, Jon P./ Ferguson, Margaret/ Brooks, Philip, 1980: Psychology of the TV Image. Westmead.
4. Baker, Michael J./ Churchill Jr., Gilbert A., 1977: The Impact of Physically Attractive Models on Advertising Evaluations. In: Journal of Marketing Research 14, 538–555.
5. Bettinghaus, Erwin P., 1973: Persuasive Communication. New York.
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献