A comparison of two approaches to the optimal positioning of a new product in an attribute space-Reference-Cited by-同舟云学术

A comparison of two approaches to the optimal positioning of a new product in an attribute space

Published:1979-06 Issue:3 Volume:23 Page:127-142
ISSN:0340-9422
Container-title:Zeitschrift für Operations Research
language:en
Short-container-title:Zeitschrift für Operations Research

Author:

Alben S.,Brockhoff K.

Publisher

Springer Science and Business Media LLC

Subject

Management Science and Operations Research,General Mathematics,Software

Link

http://link.springer.com/content/pdf/10.1007/BF01951547.pdf

Reference19 articles.

1. Albers, S.: A Mixed Integer Nonlinear Programming Procedure for Simultaneously Locating Multiple Products in an Attribute Space. Operations Research Verfahren. Ed. by Henn et al. Vol. 26/2, Meisenheim am Glan 1977, 899–909.

2. -: An Extended Algorithm for Optimal Product Positioning. To appear in: European Journal of Operational Research, 1979.

3. Albers, S., andK. Brockhoff: A Procedure for New Product Positioning in an Attribute Space. European Journal of Operational Research1, 1977, 230–238.

4. Brockhoff, K.: Zur optimalen mehrperiodigen Produktpositionierung. Zeitschrift für betriebswirtschaftliche Forschung30, 1978, 257–265.

5. Brockhoff, K., andH. Rehder: Analytische Planung von Produkten im Raum der Produkteigenschaften. Marketing — Neue Ergebnisse aus Forschung und Praxis. Ed. by E. Topritzhofer. Wiesbaden 1978, 327–349.

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