Marketing’s contribution to the strategy dialogue-Reference-Cited by-同舟云学术

Marketing’s contribution to the strategy dialogue

Published:1992-09 Issue:4 Volume:20 Page:323-329
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:JAMS

Author:

Day George S.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF02725208.pdf

Reference32 articles.

1. Achrol, Ravi S. 1991. “Evolution of the Marketing Organization: New Forms for Turbulent Environments.”Journal of Marketing 55 (October): 77–93.

2. Alderson, Wroe. 1965.Dynamic Marketing Behavior Homewood, IL: Irwin.

3. Avishai, Bernard and William Taylor. 1989. “Customers Drive a Technology-Driven Company: An Interview with George Fisher.”Harvard Business Review 67 (November–December): 107–114.

4. Bartlett, Christopher A. and Sumantra Ghoshal. 1991. “Global Strategic Management: Impact on the New Frontiers of Strategy Research.”Strategic Management Journal 12 (Summer): 5–16.

5. Biggadike, Ralph E. 1981. “The Contributions of Marketing to Strategic Management.”Academy of Management Review 6 (August): 621–632.

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