Shifting perspective on the Shifting Paradigm in Marketing Research: A new paradigm in marketing research-Reference-Cited by-同舟云学术

Shifting perspective on the Shifting Paradigm in Marketing Research: A new paradigm in marketing research

Published:1992-09 Issue:4 Volume:20 Page:379-387
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:JAMS

Author:

Malhotra Naresh K.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF02725216.pdf

Reference33 articles.

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3. Batra, Rajeev. 1988. “A First Look at the ARF Media-Oriented Single Source Data Analysis.” Paper presented at Seventh Annual ARF Electronic Media and Research Technologies Workshop (December).

4. Churchill, Verne B. 1990. “The Role of Ad Hoc Survey Research in a Single Source World.”Marketing Research 2 (December): 22–26.

5. Cohen, Joel B. and Charles S. Areni. 1991. “Affect and Consumer Behavior.” InHandbook of Consumer Behavior. Eds. Thomas S. Robertson and Harold H. Kassarjian. Englewood Cliffs, NJ: Prentice-Hall.

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