1. Adler, M. (1984).A vision of the future. New York: Macmillan.
2. Marketing Series No. 99;F. J. Borch,1957
3. Drucker, P. F. (1958). Marketing and economic development.Journal of Marketing, 22, 252?9.
4. Felton, A. P. (1959). Making the marketing concept work.Harvard Business Review, 37, (March?April), 117?27.
5. Fennell, G. (1987a). Reculer pour mieux sauter, or, why consumer psychologists need a model of action. InProceedings, Division 23, American Psychological Association, J. Saegert, ed.