Politische Werbung

Author:

Podschuweit Nicole

Publisher

Springer Fachmedien Wiesbaden

Reference107 articles.

1. Allen, M. & Burrell, N. (2002). The negativity effect in political advertising. A meta-analysis. In J. P. Dillard & M. Pfau (Hrsg.), The persuasion handbook. Developments in theory and practice (S. 83–96). Thousand Oaks, CA: Sage Publications.

2. Ansolabehere, S. & Iyengar, S. (1994). Riding the wave and claiming ownership over issues. The joint effects of advertising and news coverage in campaigns. Public Opinion Quarterly 58, 335–357.

3. Ansolabehere, S. & Iyengar, S. (1997). Going negative. How political advertisements shrink and polarize the electorate. New York, NY: Free Press.

4. Atkin, C. & Heald, G. (1976). Effects of political advertising. Public Opinion Quarterly 40, 216–228.

5. Basil, M., Schooler, C. & Reeves, B. (1991). Positive and negative political advertising. Effectiveness of ads and perceptions of candidates. In F. Biocca (Hrsg.), Television and political advertising (S. 245–262). Hillsdale, N.J: Erlbaum.

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1. Everybody votes for Heimat: a study to examine the affective influence of feelings of Heimat on the persuasive impact of political advertising;Frontiers in Communication;2024-03-04

2. Politische Werbung;Die Bundestagswahl 2021;2023

3. Politische Werbung;Die Bundestagswahl 2021;2023

4. Akteure politischer Kommunikation III: Politische PR;Studienbücher zur Kommunikations- und Medienwissenschaft;2022

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