The processing of native advertising compared to banner advertising: an eye-tracking experiment

Author:

De Keyzer FreyaORCID,Dens Nathalie,De Pelsmacker Patrick

Publisher

Springer Science and Business Media LLC

Subject

Human-Computer Interaction,Economics, Econometrics and Finance (miscellaneous)

Reference67 articles.

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5. Nelson-Field, K., Riebe, E., & Sharp, B. (2013). More mutter about clutter: Extending empirical generalizations to Facebook. Journal of Advertising Research, 53(2), 186–191. https://doi.org/10.2501/JAR-53-2-186-191

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