Can time pressure promote consumers' impulse buying in live streaming E-commerce? Moderating effect of product type and consumer regulatory focus-Reference-Cited by-同舟云学术

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Can time pressure promote consumers' impulse buying in live streaming E-commerce? Moderating effect of product type and consumer regulatory focus

Published:2023-12-06 Issue: Volume: Page:
ISSN:1389-5753
Container-title:Electronic Commerce Research
language:en
Short-container-title:Electron Commer Res

Author:

Kong Dong,Zhan Shujing^ORCID,Zhu Yanxiao

Funder

Nanhu Scholars Program for Young Scholars of Xinyang Normal University

Science and Technology Plan Project of Henan Province

The Research Project of Xinyang Technology Think Tank

Publisher

Springer Science and Business Media LLC

Subject

Human-Computer Interaction,Economics, Econometrics and Finance (miscellaneous)

Link

https://link.springer.com/content/pdf/10.1007/s10660-023-09788-0.pdf

Reference59 articles.

1. Abdulsalam, M., & Dahana, W. D. (2021). Influence of product involvement on tourist shopping behavior: The mediating role of place attachment, satisfaction, and visit frequency. Journal of International Consumer Marketing, 34(05), 552–566. https://doi.org/10.1080/08961530.2021.2012865

2. Akbari, M., Gholizadeh, M. H., & Zomorrodi, M. (2014). Purchase intention of products with Islamic labels under time pressure. Marketing and Branding Research, 1, 14–26.

3. Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(02), 169–191. https://doi.org/10.1016/s0022-4359(98)90009-4

4. Campos, P., & Costa, M. (2021). Regulatory focus and construal level theory on low-income consumer indebtedness: Evidence from an emerging market. International Journal of Emerging Markets. https://doi.org/10.1108/IJOEM-08-2020-0870

5. Chen, W., Chen, C., & Lin, Y. (2020). Understanding the influence of impulse buying toward consumers’ post-purchase dissonance and return intention: An empirical investigation of apparel websites. Journal of Ambient Intelligence and Humanized Computing. https://doi.org/10.1007/s12652-020-02333-z

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1. The persuasive effects of scarcity messages on impulsive buying in live-streaming e-commerce: the moderating role of time scarcity;Asia Pacific Journal of Marketing and Logistics;2024-08-23

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