What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic

Author:

Fung Michael K.ORCID

Funder

Hong Kong Polytechnic University

Publisher

Springer Science and Business Media LLC

Subject

Human-Computer Interaction,Economics, Econometrics and Finance (miscellaneous)

Reference53 articles.

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3. BCG (2016), Americans’ move to online shopping is plateauing. Boston Consulting Group (BCG). Available at: https://www.globenewswire.com/news-release/2016/06/10/1208682/0/en/Americans-Move-to-Online-Shopping-Is-Plateauing-Vast-Majority-of-Consumers-Say-They-Won-t-Significantly-Increase-E-Commerce-Spending-in-Coming-Years-According-to-Boston-Consulting-.html

4. Blythe, J. (1999). Innovativeness and newness in high-tech consumer durables. Journal of Product and Brand Management, 8(5), 415–429.

5. Bordonaba-Juste, V., Lucia-Palacios, L., & Polo-Redondo, Y. (2012). The influence of organizational factors on e-business use: Analysis of firm size. Marketing Intelligence & Planning, 30(2), 212–229.

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