Auctions for online ad space among advertisers sensitive to both views and clicks-Reference-Cited by-同舟云学术

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Auctions for online ad space among advertisers sensitive to both views and clicks

Published:2017-07-25 Issue:3 Volume:18 Page:485-506
ISSN:1389-5753
Container-title:Electronic Commerce Research
language:en
Short-container-title:Electron Commer Res

Author:

Maillé Patrick,Tuffin Bruno

Publisher

Springer Science and Business Media LLC

Subject

Human-Computer Interaction,Economics, Econometrics and Finance (miscellaneous)

Link

http://link.springer.com/article/10.1007/s10660-017-9267-6/fulltext.html

Reference16 articles.

1. Aggarwal, G., Goel, A., & Motwani, R. (2006). Truthful auctions for pricing search keywords. In Proceedings of ACM conference on electronic commerce.

2. Bachrach, Y., Ceppi, S., Kash, I., Key, P., & Khani, M. R. (2016). Mechanism design for mixed ads. In Proceedings of WWW.

3. Clarke, E. H. (1971). Multipart pricing of public goods. Public Choice, 11, 17–33.

4. Dejarnette, R. (2012). Click-through rate of top 10 search results in Google.

5. Dobzinskia, S., Lavib, R., & Nisan, N. (2012). Multi-unit auctions with budget limits. Games and Economic Behavior, 74(2), 486–503.

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