Pricing strategy for C2C sharing platform considering the effect of WOM on purchase decision
Author:
Funder
Humanities and Social Sciences Fund of the Ministry of Education
National Natural Science Foundation of China
Natural Science Foundation of Hebei Province
Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1007/s10660-024-09836-3.pdf
Reference45 articles.
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2. Nowak, M., & Szufel, P. (2024). Technician routing and scheduling for the sharing economy. European Journal of Operational Research, 314(1), 15–31. https://doi.org/10.1016/j.ejor.2023.09.023
3. Leighton, P. (2016). Professional self-employment, new power and the sharing economy: Some cautionary tales from Uber. Journal of Management & Organization, 22(6), 859–874. https://doi.org/10.1017/jmo.2016.30
4. Hong, J. H., Kim, B. C., & Park, K. S. (2019). Optimal risk management for the sharing economy with stranger danger and service quality. European Journal of Operational Research, 279(3), 1024–1035. https://doi.org/10.1016/j.ejor.2019.06.020
5. Liao, J., Li, R., Liao, Y., & Guo, X. (2023). How long will it delay?: An empirical study on iterative growth of internet word-of-mouth (IWOM). Journal of Organizational and End User Computing (JOEUC), 35(3), 1–25. https://doi.org/10.4018/JOEUC.327357. Publisher: IGI Global.
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