Analysis of the impact of live E-commerce on consumer happiness based on big data technology from the perspective of perception control
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Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1007/s10660-024-09873-y.pdf
Reference33 articles.
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3. Liu, H., Tan, K. H., & Pawar, K. (2022). Predicting viewer gifting behavior in sports live streaming platforms: The impact of viewer perception and satisfaction[J]. Journal of Business Research, 144, 599–613.
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5. DasigJr, D., & Liu, J. (2023). Impact of E-Commerce Live Broadcast on Online Purchase Intention: An Empirical Research Based on Social Technology Theory. Global Conference on Business and Social Sciences Proceeding. 15. https://doi.org/10.35609/gcbssproceeding.2023.1(72).
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