From strategic planning to strategy implementation: the cultural environment construction and development for China’s cross-border e-commerce along the Belt and Road

Author:

Tian Robert GuangORCID,Yu Liu,Yiling Tao

Publisher

Springer Science and Business Media LLC

Subject

Human-Computer Interaction,Economics, Econometrics and Finance (miscellaneous)

Reference43 articles.

1. Abramson, J., Hollingshead, C. (2009). Marketing on the Internet: Providing consumer satisfaction. Journal of Internet Marketing, 1(1), 67.

2. Alibaba Group. (2021). Double Eleven Turnover: Tmall Bags 540 Billion Yuan, https://baijiahao.baidu.com/s?id=1716209394993864904&wfr=spider&for=pc, accessed on November 12, 2021.

3. ASKCI Corporation. (2021). ASKCI News: Online transaction volume exceeds 960 billion yuan and the number of packages exceeds 1.158 billion on the Double Eleven Festival in 2021, https://baijiahao.baidu.com/s?id=1716187305417857981&wfr=spider&for=pc, accessed on November 12, 2021.

4. Bandiwadekar, D. (2002). Internet marketing: International marketing using trading portals and search engines. Marketing Educator, 20(2), 44–29.

5. Cao, Y. F., Xue, J. (2006). A review of research on online consumer behavior. Market Modernization, 477, 146–147.

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