Abstract
AbstractDue to the economic changes in recent decades, the purchasing behaviour of consumers has significantly shifted. Buyers are no longer just seeking a place to shop but also experiences to live through. This study aims to conduct an in-depth analysis of the differences in behaviour and shopping experiences in online versus offline environments, specifically within malls. To achieve this, a quantitative marketing research was conducted, collecting data from a sample of 1030 respondents. The study results indicate that respondents perceive both online and offline commerce to evolve concurrently. These commerce modes will be strongly influenced by various factors, including technological advancements, which are considered to impact both forms of commerce. Among the study’s conclusions, there is the confirmation of behavioural differences between online and mall shopping. The outcomes can be beneficial for improving the activities of retailers by offering new shopping experiences and developing new communication methods with customers.
Funder
Universitatea Transilvania din Brasov
Publisher
Springer Science and Business Media LLC
Reference65 articles.
1. Mittal, A., & Jhamb, D. (2016). Determinants of shopping mall attractiveness: The Indian context. Procedia Economics and Finance, 37, 386–390. https://doi.org/10.1016/S2212-5671(16)30141-1
2. Teller, C., & Reutterer, T. (2008). The evolving concept of retail attractiveness: What makes retail agglomerations attractive when customers shop at them? Journal of Retailing and Consumer Services, 15(3), 127–143. https://doi.org/10.1016/j.jretconser.2007.03.003
3. Hoffman, K. D., & Turley, L. W. (2002). Atmospherics, service encounters and consumer decision making: An integrative perspective. Journal of Marketing Theory and Practice, 10(3), 33–47. https://doi.org/10.1080/10696679.2002.11501918
4. Hira, F., & Mehvish, R. (2012). Determining the factors affecting consumer loyalty towards shopping malls. Global Advanced Research Journal of Management and Business Studies, 1(4), 134–140.
5. Abrudan, I. N., & Dabija, D. C. (2014). Measuring clients’ satisfaction toward shopping centers—Empirical evidences from Romania. Procedia Economics and Finances, 15, 1243–1252. https://doi.org/10.1016/S2212-5671(14)00584-X