An empirical analysis of navigation behaviors across stock and cryptocurrency trading platforms: implications for targeting and segmentation strategies-Reference-Cited by-同舟云学术

An empirical analysis of navigation behaviors across stock and cryptocurrency trading platforms: implications for targeting and segmentation strategies

Published:2022-10-03 Issue: Volume: Page:
ISSN:1389-5753
Container-title:Electronic Commerce Research
language:en
Short-container-title:Electron Commer Res

Author:

Kim Hwang^ORCID

Publisher

Springer Science and Business Media LLC

Subject

Human-Computer Interaction,Economics, Econometrics and Finance (miscellaneous)

Link

https://link.springer.com/content/pdf/10.1007/s10660-022-09612-1.pdf

Reference56 articles.

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4. Barber, B. M., Odean, T., & Zhu, N. (2009). Systematic noise. Journal of Financial Markets, 12, 547–569.

5. Barberis, N. (2017). Behavioural finance: asset prices and investor behavior. Yale University.

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