What prompts consumers to purchase online? A machine learning approach
Author:
Publisher
Springer Science and Business Media LLC
Subject
Human-Computer Interaction,Economics, Econometrics and Finance (miscellaneous)
Link
https://link.springer.com/content/pdf/10.1007/s10660-022-09624-x.pdf
Reference144 articles.
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2. Abdou, D., & Jasimuddin, S. M. (2020). The use of the UTAUT model in the adoption of E-Learning technologies: An empirical study in france based banks. Journal of Global Information Management (JGIM), 28(4), 38–51.
3. Aggawal, R., Pramesh, C.S., & Ranganathan, P. (2017). Common pitfalls in statistical analysis: Logistic regression. https://doi.org/10.4103/picr.PICR_87_17.
4. Ahluwalia, P., & Merhi, M. I. (2020). Understanding country level adoption of E-Commerce: A theoretical model including technological, institutional, and cultural factors. Journal of Global Information Management (JGIM), 28(1), 1–22.
5. Akram, U., Junaid, M., Zafar, A. U., Li, Z., & Fan, M. (2021). Online purchase intention in Chinese social commerce platforms: Being emotional or rational? Journal of Retailing and Consumer Services, 63, 102669.
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