Emotionales Kunden-Commitment — Corporate Hospitality im Sport
Author:
Publisher
Springer Science and Business Media LLC
Subject
Aerospace Engineering
Link
http://link.springer.com/content/pdf/10.1007/s11621-010-0048-z.pdf
Reference44 articles.
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4. Bennett, R. (2003): Corporate hospitality: executive indulgence or vital corporate communications weapon?, in: Corporate Communications: An international Journal, 8,4, S. 229–240.
5. Bezold, T. (2008): Hospitality, in: Bezold, T./ Thieme, L./ Wadsack, R. (Hrsg.): Handwörterbuch des Sportmanagements, Band 2, Frankfurt am Main, S. 66–70.
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1. A strategic managerial approach to corporate sports hospitality: the case of Belgian football;Journal of Business & Industrial Marketing;2020-01-06
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