Measuring the effect of collaborative filtering on the diversity of users’ attention

Abstract

AbstractWhile the ever-increasing emergence of online services has led to a growing interest in the development of recommender systems, the algorithms underpinning such systems have begun to be criticized for their role in limiting the variety of content exposed to users. In this context, the notion of diversity has been proposed as a way of mitigating the side effects resulting from the specialization of recommender systems. In this paper, using a well-known recommender system that makes use of collaborative filtering in the context of musical content, we analyze the diversity of recommendations generated through the lens of the recently proposed information network diversity measure. The results of our study offer significant insights into the effect of algorithmic recommendations. On the one hand, we show that the musical selections of a large proportion of users are diversified as a result of the recommendations. On the other hand, however, such improvements do not benefit all users. They are in fact mainly restricted to users with a low level of activity or whose past musical listening selections are very narrow. Through more in-depth investigations, we also discovered that while recommendations generally increase the variety of the songs recommended to users, they nonetheless fail to provide a balanced exposure to the different related categories.